Skip The Proof-Of-Concept

The Art of Electronic Product Design in Wert Informatics

Pang Wel Khing
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Years of experience in electronic product designs tells us that a Proof of Concept (POC) is for the Beginners. They are not a convincing way to gets approval from investors. Most venture capital will treat you like a university start-up when you presented them with a "seems to work" POC. It doesn't looks pretty, it's rough, without proper enclosure, fragile electronics with jumper wires here and there. It just won't score high in term of first impression in the pitching sessions. They doesn't carry strong impact and yet exposing lack of confidence in the product concept/ideas. In other word, nobody in the room are sure about the concept would eventually worked and the willingness for bankers to approve your targeted funding is usually low.

In Wert Informatics, we do it differently. We adopt advanced approaches that would only been possible in a team of hundreds. We understand client constraints, laying out strategies that circumvent the needs of having POC, helping client to preserve valuable resources and maintained the advantages of rapid time to market.

We don't just follow client specification, we value add onto it. We build and grow stronger together with our client. Our subject matter experts will help client to perfect the whole architecture into a complete solution, covering electronics, mechanical design, firmware, product packaging, software, cloud front-end, back-end and database. Leaving NO loose end, making sure the product works in the 1st prototype. It's not a easy task, it takes years of experience in the industry and know-how, to craft a working prototype that is impressive. For that, we call it "The Art of Skipping Proof-of-concept"